Iceland International
and Partnerships
Creating the conditions
to drive sales

Iceland International and Partnerships delivers the brand’s unrivalled product range to consumers in over 70 countries. The division creates bespoke partnerships with household brands and overseas businesses, to offer award-winning products and services on an international scale.

We started working with the division’s senior leadership team in early 2024 to ensure its brand reflected the passion, innovation and quality within the organisation. We worked closely with the team to shape a future-proofed value proposition and digital front door that can grow as the business continues to expand worldwide.

Following our work refining key messaging, streamlining its service offer, and rolling out a brand refresh, we built a new website with the aim of creating the conditions to drive sales globally. 

Launched in November 2024, the new site showcases 
the company’s heritage, deep market insights, innovative culture and the success of its existing partnerships with global brands including Just Eat, Deliveroo, Uber, The Range, Greggs, My Protein and Cathedral City.

Our strategic partnership will continue to evolve Iceland International and Partnerships’ digital estate, as well as creating targeted multi-channel campaigns to engage key prospects.