Client
AppLearn
AppLearn is a digital adoption specialist. Backed by US private equity, it has ambitious global growth plans. AppLearn’s product, Adopt, is a digital adoption platform. Adopt helps enterprises unlock value from their software investments whilst delivering a better employee experience.
Challenge
AppLearn had recently secured a multimillion pound investment and was gearing up for significant growth. To prepare for this growth, it required a brand refresh, as well as a hard-working website focused on conversion. The website would be its prime tool for lead generation.
Our approach
We ran a number of workshops with AppLearn’s senior team to establish the company’s key strengths, audiences and overall vision.
With this confirmed, we moved onto the rebrand. This was about evolution, not revolution, with a simpler, more grown-up look and feel that was cutting-edge for a high-growth international SaaS business.
Finally, we developed the website that was built around conversion. Even a 1% increase in conversion rate from the previous site would mean a significant uplift in leads. It had sustainability and scalability at its heart – a modular approach that allowed the internal team to build on it in the future.
Results
- Website delivered on-time and to budget
- 4.5% increase in conversion rate
