Radius is the 23rd largest privately owned company in the UK, operating across 19 countries and generating revenues in excess of £3bn. Founded by Bill Holmes in 1990 above a hairdressers in Holmes Chapel as a fuel card company, it now helps over 400,000 businesses across the world to grow and become more productive
We were engaged by the leadership team to help shape a coherent corporate narrative and look-and-feel to better capture the value of 'the whole', following years on the acquisition trail and the addition of new service lines. Key audiences included the investment community and global talent.
The new narrative all flowed from a purpose - helping businesses navigate to a sustainable future. This informed a vibrant new brand based on the colours of the six divisions.
We subsequently developed a corporate website, brand video and annual report, and the new corporate brand was launched through a global internal engagement campaign. In the 12 months after the website launched, organic traffic doubled.
This is what Bill Holmes, executive chairman at Radius said: “MC2’s strategic prowess and specialism in working with high-growth, ambitious organisations made them the obvious choice for us. The team have completely immersed themselves in our business and continue to surprise us with their collaborative ways of working and creativity. They have challenged us to think differently where needed and remain focused on adding value wherever possible.
"We are extremely proud of the outputs we have achieved together so far.”
We have since developed the narrative and website for Radius Charge, the EV charging proposition, as well as starting a programme of customer-focused media relations.