Radius is the 23rd biggest privately owned company in the UK, operating across 18 countries and generating revenues in excess of £3bn. Having grown rapidly through organic growth and acquisition over the years, the company developed a varied product portfolio. We were therefore appointed to review the company’s brand positioning and go-to-market offer, before bringing this to life with a new corporate website and an internal launch.

The challenge

Radius is a global powerhouse, a UK success story and a market leader across multiple disciplines. Since 1990 the company has never stood still, with the team’s entrepreneurial flair and innovative spirit driving exponential growth. As a result, the product offer became somewhat disjointed, which is why we were tasked with repositioning the business to create a clear narrative and streamline the offer as the company entered its next phase of growth. 

Once we received buy-in from the senior team on the brand strategy and messaging, an important next step of this strategic project was to reflect the company vision, values and USPs through a new corporate website, helping to attract new customers, partners and talent. 

We also needed to engage colleagues within the company, aligning everyone behind the new brand narrative and offer to the market. 

Our approach

We worked closely with senior stakeholders within the business to gather insights during an interactive strategy session. Following an analysis of the macro environment, threats and opportunities and strengths of the Radius offer, our strategy team were able to distill everything down into a powerful new proposition, messaging and value set that would form the basis of all marketing and communications activity going forward. 


From here, our in-house design, content, digital and video teams were immersed in bringing Radius’s purpose – to help businesses navigate towards a sustainable future – to life.

We created a new look and feel for the business, aligning each of the six divisions with a colour and bringing them together to create the ‘Radius Wave’. This acted as the basis for the design of the new corporate website, working alongside our streamlined navigation, carefully crafted copy and interactive animated elements.

Following glowing feedback from across the business, we have gone on to support with a number of other strategic projects, including the creation an overarching brand video, the 2022 and 2023 annual reports, as well as the creation of additional sub-brands and division websites.

The results

  • Simplified positioning is being used to engage key investors, customers and future talent
  • Glowing feedback from senior internal stakeholders across the business
  • Supported the successful debt fundraise
  • Doubled the amount of organic traffic on the website and web engagement

More work