Creating thriving colleague communities

Engage is a fast-growing technology business that has built a cutting-edge colleague engagement platform.

We were appointed by the founders to create a brand positioning that would stand out in a competitive market, followed by a marketing strategy that would deliver quality leads.

The difference with Engage compared to other engagement platforms is it works. They are able to create thriving communities in businesses around the world. And they do this by combining an unmatched understanding of engagement in business with consumer-grade technology.

This formed the basis of the positioning, and led to a modern, fresh look-and-feel which came to life on the website and a suite of videos. We took this into our content marketing - from integrated thought-leadership campaigns to targeted email marketing - which is now delivering a steady stream of qualified leads, providing the foundations for scale.

Phil Wedgwood, CEO said: "MC2 forced the clarity in our positioning that ensures we stand out in the market, and gave us a fabulous new brand that is also a true reflection of what we do - create thriving colleague communities.

"We now have a marketing strategy that is designed around our audiences and is setting us up for our next phase of growth."

Services used:

Paid social
Marketing automation

Our work

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