Insights - 11.01.23
We are proud to have delivered our best ever financial performance for the third year running, with operating profits up 10 per cent and revenue up 15 per cent.
We’ve enjoyed a number of significant clients wins, including northern unicorn Radius, AIM-listed technology transformation business SysGroup, private equity-backed commercial equipment supplier JLA and Cynergy Business Finance, the asset-based lending arm of Cynergy Bank.
We’ve also enjoyed a year of international growth. As part of our partnership with IPREX, the global network of communications agencies, our team has attended delegations in Arizona, Helsinki, Amsterdam and Lisbon, and worked on international briefs with IPREX partners supporting a number of high-growth technology businesses.
MC2 has also continued to support a number of community initiatives, including Manchester Metropolitan University’s First Generation programme, which targets young people who will be the first generation in their family to go to university. We also provide pro-bono support to Fund Her North, a northern volunteer collective of women in VCs, funding organisations and angel groups looking to make the investment landscape work better for women.
Jonny Saatchi, managing director at MC2, said: “I am incredibly proud of the team for what we’ve been able to deliver this financial year. I’m impressed each day with both the passion and the pace of development of every individual – and their commitment to challenge the ordinary. It is particularly encouraging that it feels like we are only at the start of our journey.
“This was a year where we honed our product around the specific needs of high-growth businesses, helping them to maximise the value of transactions, deliver effective lead generation and create magnetic employer brands. The need to really focus on our clients and their pain points will become even more acute during a tough economic period – but I can’t think of a better team than the one we have to build on our successes to-date.”
Andrei Mylroie, partner at Washington-based IPREX partner DH and non-executive director at MC2, added: “I’ve worked with MC2 for over two years, and have seen first-hand the emphasis the agency puts on the development of its people. This is what sets them apart, not just in the UK but on a global scale, and I am confident this has been the driving force behind the agency’s growth over recent years.”
