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SERVICES USED
Strategy
Branding
Design
Videography
Teesside University recognised early on that degree apprenticeships could bridge the gap between academic excellence and industry needs. But to stand out in a competitive landscape, they needed a compelling brand and campaign to capture the attention of businesses nationwide.
THE SOLUTION
We developed a bold positioning—"Enriched by research, informed by industry"—brought to life through striking visuals and a targeted national digital campaign. The campaign led to 22 apprenticeship programmes worth £2.06m, marking the University’s most successful B2B marketing campaign to date.
