News / 03.11.2020
Showcasing healthcare innovation
It was a pleasure creating a new website for Trio Healthcare, highlighting its innovative Sil2 technology and priming the company for further growth.
Trio is a true disruptor in its field of ostomy care, and following a brand refresh and positioning project, we were tasked with designing and building a new website with the company’s purpose at the heart of it.
The brief was to bring the brand refresh to life and showcase the company’s advanced Sil2 technology – a breakthrough innovation within the Ostomy care market – helping to differentiate Trio as it moved into its next phase of growth.
At the same time we needed to streamline the site, making the back-end more flexible so that the team could add and update pages more easily, and optimising the user journey to encourage more engagement with potential customers.
Working closely with the in-house marketing team, our designers created a clean and playful looking site, reflecting the brand’s personality and bringing elements to life through animation. We ensured that the Sil2 technology was front and centre and reinforced Trio’s values by using images of real people who have benefited from the company’s forward-thinking products.
Our SEO specialists and developers fully optimised the website and simplified the user journey, supporting lead generation and making it easier for the in-house team to add new sections and product pages as the range expands.
The finished product is a user-friendly, flexible website which reflects the company’s personality and is supporting Trio in its mission to help ostomates regain their right to healthy skin.