Marketing automation

HubSpot is a marketing automation and sales platform with a CRM at its core. It allows businesses to bring together every element of the marketing and sales journey, all in one easy-to-manage place. This is great for us as digital marketers, as it means we can have end-to-end visibility of a potential buyer’s journey. We then use this data to help us improve user experience, and ultimately generate more quality leads for businesses.

Having a high level of visibility throughout the entire process means that we can laser target our messaging at users, making sure that they get the right message, at the right time, in the right place. 

And this isn’t just about paid media and SEO. It knits together everything we offer as an agency, from website landing pages and live chat, to emails, social media posts, video and content marketing. And we can see the effectiveness – and ultimately ROI – of each piece of activity. It’s a game-changer, particularly for high-growth businesses where high-volume lead generation is fundamental to growth.

Any business that has marketing and sales teams can benefit from HubSpot, as the platform allows them to align both teams. The same can be said for businesses that run multi-channel campaigns, where visibility across different platforms is limited. 

Businesses with outdated CRM systems – or no CRM at all – should also see HubSpot as an opportunity for them to bring all their marketing and sales efforts together under one roof.