NorthEdge Private Equity
To establish a recognised and admired private equity fund, with a clear point-of-difference, with the press and other key influencers.
Position NorthEdge initially as the only fund that ‘lives, breathes and invests in the North’ – the North is their key focus, where their headquarters are, where they live and a region they truly believe in. As NorthEdge expanded, opening an office in Birmingham, the messaging naturally evolved into ‘Beyond the Capital’ to accurately describe the reach of their second fund.
As well as communicating the evolution of the firm, our strategy included highlighting key deals and sector expertise, where NorthEdge’s partners and directors could talk with authority, and positioning the firm as a genuine thought leader outside of London.