Trade Communications Manager
We have worked with Mondelez International (formally Kraft Foods) for more than a decade. We are responsible for trade communication activity for all of the global snacking manufacturer’s brands including Cadbury, Philadelphia and belVita.
Over the years, our activity has included unveiling solid gold chocolate bars at The Ritz for the hugely successful Unwrap Gold promotion to positioning of the business as a world’s largest snacking business to launching Cadbury Dairy Milk’s biggest launch to date - Marvellous Creations.
In 2013, Mondelez International challenged us to take trade communications activity to another level by creating its very own platform. Its purpose was to deliver category leading advice, news and offers 24/7 to its retailers, which in turn would help drive distribution further.
This site supplemented trade media activity and sales team work, all at which have personality at its heart. Instead of having a corporate feel, the site would play the role of a virtual rep.