Laura Butler
Head of Communications
Avecto

Avecto

Objective

Drive new business leads for Avecto’s Defendpoint software, and position the company as a leader in privilege management.

For this project we wanted to create a data-driven report with a novel angle that would play well with both CIOs and the technology media.

Analysed a year’s worth of Patch Tuesday bulletins from Microsoft – the monthly software patches that the vendor releases for its products – and identified how many vulnerabilities would be powerless if a company had adopted privilege management software like Defendpoint (it was 97 per cent).
Layered analysis on top of the results and packaged this into an ‘anchor’ piece of content – the Microsoft Vulnerabilities Report – complete with infographics.
Created additional assets for use across all online and offline channels, including a landing page with gated download of the report, social graphics and customer emailers.
Drafted a hard-hitting press release which was issued to the technology and security trade media on the day the emailers were sent, social media was activated and the report went live.

Over 600 downloads of the Microsoft Vulnerabilities Report.
125 marketing qualified leads.
14 direct opportunities secured with a value of over $2 million.
The press release generated more than 60 pieces of press coverage in both the UK and US.
Social media channels enjoyed record levels of engagement.