31st July 2018
Adventure comes to BEYOND
You might remember this newsletter announcing the start of our partnership with U+I’s BEYOND development just a few short months ago. With the brief of bolstering BEYOND’s position as an enhanced experience destination, that bold new vision comes to life for the first time next month thanks to a host of adventurous events.
Our placemakers have been challenged to make August exceptional, driving visitors to tackle the world’s largest inflatable obstacle course and a raft of other consumer events including a 360-degree immersive cinema and vegan foodie weekend.
We’ll be making sure the summer finishes with a bang thanks to an integrated strategy focused on tenant relations, PR and influencer engagement, as well as pay-per-click advertising and both paid and organic social media activity.
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