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SERVICES USED
Marketing strategy
Design
Videography
Media relations
Content marketing
The £660m Northern Powerhouse Investment Fund II (NPIF II) launched in March 2024 to boost access to finance for small businesses across the North. The British Business Bank appointed MC2 to raise awareness and drive engagement across key northern regions.
THE SOLUTION
We built momentum from day one—launching with high-profile events, strategic media outreach, and a targeted communications programme. With over 400 press hits and 91 broadcast features, we’re now working alongside fund managers to ensure NPIF II continues unlocking potential across the North.
