Lauren leads MC2’s food and drink specialists who pride themselves on being brand guardians in the B2B and B2C channels. Bold forward-thinking ideas with brand values and commercial thinking are always brought the table to help brands stand out to the right retailers or consumers, in the right places and at the right times.
During her career, Lauren has worked with some of the UK’s most recognised brands including M&S, easyJet, Specsavers, Mondelez International and ITV.
She has led strategies at MC2 that have made a true difference to high-growth global businesses. Look no further than Krispy Kreme UK. We’ve worked with the premium doughnut retailer since 2007 to strengthen its national profile and support its ambitious growth plan which has seen Lauren open more than 100 stores to date. MC2’s activity has seen the M8 come to a standstill and 300 fans waiting in the snow for the brand to open its doors in Edinburgh, while in Braehead (Glasgow), our integrated six-month campaign smashed its target of building brand awareness and was integral in achieving Krispy Kreme’s most successful global opening.Back to about