Media Relations

Media coverage can be a powerful endorsement for a business, expertise or service. At MC2 we know that to be credible in front of the media you need to be armed with three essential tools: content, context and contacts. Quality content that provides a new angle, a fresh idea or something that is engaging will help to tell the story to inspire the target audience.

Positioning this content so that it is relevant, topical and timely provides the context to stand out from the clutter of modern communications. To ensure that we consistently deliver on both of these counts, we have built a strong network of broadcast, national, regional and trade media contacts that want to listen to what we have to say.  We are their trusted source for reactive comment and thought leadership and we regularly liaise with them on exclusives as well as longer term proactive projects and feature documentary ideas.

 

Crisis Management

A crisis might be unavoidable, but the subsequent reputation damage isn’t. Communicating with stakeholders in a timely and effective way is key in handling a crisis. Being as prepared as possible in advance of a situation occurring helps ensure that all the necessary people are receiving the right information, in the right way and at the right time.

MC2 has almost 20 years’ experience in handling crisis communications and reputation management issues for a number of high-profile businesses, individuals and household brands throughout the UK. Whether you’re dealing with data breaches, large-scale redundancies, workplace fatalities or allegations of tax fraud or negligence we can help you effectively deal with the situation.

Our services incorporate pre-emptive crisis communications strategy planning and live crisis scenario training, as well as reactive support.

Our team regularly works with major broadcast outlets and consumer watchdog programmes as well as national newspapers and trade publications to manage and influence coverage, whilst also advising clients on key stakeholder communication to minimise commercial impact.

 

Media Training

The increasing number of broadcast media opportunities means that having a group of media trained spokespeople is increasingly important for any business.   Our media training sessions are led by our senior team who all have in-depth broadcast experience.  Whether in a studio or in the office, we recreate realistic interview scenarios in order to train people on the key skills needed for journalist meetings, radio, television studio and down-the-line interviews.

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