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The most wonderful time of the year (in July)

We might be in the throes of the Great British summer but MC2’s brand team is already looking towards 2017’s festive period.

This month, the team unveiled Mondelez International’s Halloween and Christmas ranges at the exclusive Purple Bar at The Sanderson in Soho. A dozen of the UK’s top FMCG trade journalists were entertained with cocktails and Christmas-themed canapes whilst being some of the first to see the manufacturer’s latest treats – including the Cadbury Dairy Milk Classic Collection gift, Cadbury Snow Bites Cracker, Maynards Bassetts Jelly Snowmen and the Cadbury Heroes Christmas Advent-ure Calendar. Following the launch, we’re confident that this Christmas will be cracker for festive news and feature coverage!