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Supporting growth in the Middle East
The Middle East poses a world of opportunity for business at the moment, especially those leveraging digital and tech capabilities. Whilst some of the biggest oil companies in the GCC are enlisting big data, analytics, sensors and control systems to digitise oilfields, at ground level social media adoption is 70 per cent higher in some areas than in the USA.
We’re tapping into this lucrative market by supporting global roadshow expert, Event Marketing Solutions (EMS), in its international strategy, working with brands looking to take advantage of the incomparable opportunities the Middle East has to offer through experiential marketing and awareness campaigns.
Following EMS’s fantastic success in managing the King Abdullah legacy tour earlier this year, and the recent appointment of a general manager for its Dubai office, the business has now won two significant new contracts in the GCC as we work to escalate our support for this trailblazing international roadshow company.
The contribution of the digital economy in the Middle East to GDP still only accounts for 4.1 per cent, but with digital advertising in GCC states predicted to grow by 9.1 per cent in 2017, now is a perfect time for established businesses to reach out to an important, modernising and growing market base.