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The Elephant in the Boardroom marches home with another award
Our multi award-winning campaign with global cyber security expert, NCC Group, The Elephant in the Boardroom, received yet another accolade this month in the form of the silver CiPR PRide Award in the STEM Campaign category.
Although hacking hits the headlines every week, the actual views of UK executives on the issue were largely unknown. Given the growing threat of cyber crime, and given profits can ultimately be impacted, we knew we needed to get cyber security on the board agenda.
With the goal to change perceptions we carried out a large-scale survey of executives to create a white paper entitled ‘Elephant in the Boardoom’. This unique and compelling content was promoted through traditional PR as well as a keynote speech by NCC Group’s CEO at the Institute of Director’s Annual Convention. A cyber security toolkit was also created and hosted on the NCC Group website.
As a result, we were able to deliver numerous new business leads for NCC Group’s security consulting division, create new board-level relationships for NCC Group’s senior team whilst achieving national press coverage for the issue.