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‘Crawford Healthcare saved my foot’
It’s not every day that we’re promoting personal interest stories with the team at fast-growing Crawford Healthcare, but a significant medical breakthrough across the Atlantic made that the case this month. As well as announcing another year of outstanding financial results for the UK’s fastest growing wound care business, we were hard at it hunting national coverage for the story of a woman in the US who has had her foot saved from amputation thanks to a ground-breaking new Crawford dressing developed here in Manchester. With a focus on the revolutionary technology involved and the anticipated cost of similar amputations to the NHS, we scooped an exclusive with the Mail Online to put Crawford in front of its 7.8 million daily visitors.
You can read all about it here. Be warned, it’s not one for the squeamish!