Red Bull is the leading site for extreme sports and music around the world. The brand’s long-term aim was to be a proposition that acts as a brand site, a communication tool for future events and also a media-driven content portal. MC2’s remit was to increase the website reach, develop organic traffic and convert casual visitors into a loyal audience. MC2 helped to establish as a credible source for sport and lifestyle among its core target groups. Entertaining a broader audience with consumer and media rich information by seeding out content to increase the sites visibility and engage with people through various touch points.