MC2 supported NorthEdge Capital, the private equity fund, prior to and throughout its fundraising process in which it successfully raised £225m – the largest maiden fund in Europe since 2008. MC2 did this by creating an outstanding brand that resonates with the marketplace and, particularly northern businesses. MC2 has continued to support NorthEdge with a targeted PR strategy, building brand recognition and strengthening its position in the regional business community as the first choice private equity partner.