North West Air Ambulance

The North West Air Ambulance Charity offers life-saving support with its helicopters, which fly 365 days a year, with doctors and paramedics on board providing rapid treatment, hospital transfers, and ultimately, giving the gift of time to patients across the entire North West region. MC2 has worked with the charity since 2011, building the brand and public awareness of their services – dispelling the myth that it is part of the NHS – and helping to raise public and corporate donations, on which, the Charity is totally reliant.