Krispy Kreme

Krispy Kreme UK is the leading premium doughnut retailer in the UK. MC2 has worked with the brand since 2007 handling all consumer, retail, business and trade PR and marketing support. This involves promotion of all new and existing product and seasonal ranges and brand campaigns to drive footfall in-store and sales of doughnuts, drinks and branded gifts. In addition to this MC2 provides PR and marketing for Krispy Kreme’s new store openings across the UK to support their ambitious growth plan.