Commando Joes

Commando Joe’s is a soft military-style fitness company that works with schools to improve pupil attendance, attainment and achievement. MC2 works with Commando Joe’s to create fun, informative and engaging campaigns that raise the profile of the company and its work with key influencers and purchasers, boosting school sign-ups to the service. MC2 advised a highly targeted approach to media relations, crafting bespoke approaches to regional and national print, online and broadcast publications to ensure that the business is being promoted to the right influencers in the right areas. Supported by a strong, engaging social media campaign, MC2’s strategy has boosted Commando Joe’s expansion from operations solely in the North West to help children across England.