Bright Futures

Bright Futures Educational Trust is a group of schools in the North West that provides a quality education that opens up real choices for every pupil, raising aspirations and helping every child to achieve their ambitions, no matter their background. MC2 provides strategic counsel to position the Trust as a true leader in modern education, devising its marketing strategy and brand from scratch to establish the organisation as a key driver in raising aspirations and achievement in young people. Through media relations and social media support to the Trust and its schools, tailoring compelling stories for education trade, regional news and national press audiences, Bright Futures has attracted praise at the highest levels of government. As the Trust expands, MC2 provides strategic counsel to ensure that media and partnership opportunities are maximised to continue to encourage schools to join the Trust and access the benefits that membership offers.