Boost Juice Bars

Boost Juice Bars is the world’s biggest smoothie bar brand, which burst into the UK market from Australia in 2007, with the opening of its first juice bar in Manchester’s Trafford Centre. Since then, the Boost brand has gone from strength to strength and now has 14 stores across the UK. MC2 has worked with Boost Juice Bars since April 2013, supporting the company’s ambitious expansion strategy to add at least another 30 new stores to its UK portfolio over the next three years. MC2 is working with Boost to raise brand awareness of its new store openings and product offering, with integrated activity including media relations, media partnerships, social media and stunts.