Bénédictine Liqueur is a traditional French Liqueur, made using 27 herbs and spices, sourced from around the world. Bénedctine’s unique recipe is then infused with saffron, honey and caramel in a sophisticated production process that takes two years to complete and gives Bénédictine its distinctive and world-famous flavour that has become a favourite with bar tenders and mixologists across the world. MC2 has worked with the liqueur since 2004, devising and implementing the marketing strategy to support the brand’s overall sales strategy and helping to drive sales both nationally, and in the brand’s East Lancashire heartland.